Three years ago, I fell in love with Portugal. It's Pastel de Nata, Belem, the coast, tiles, but most of all with their beautiful authentic designers. I met one at a local market in Lisbon and immediately bought a piece from her. I am talking about NAZ, a fashion designer who designs her own clothes. She is my age and so onward to getting her brand out there. Her booth directly jumped in my eye. I saw the most beautiful fabrics with good quality and very thought trough designs. I talked with her for a few minutes and loved how passionate she was. I was very lucky to find her there.
A few months ago, I got an e-mail from this brand NIETA ATELIER. They asked me to take some pictures of their products. I went to their website and saw these gorgeous rugs, lamps, cushions, blankets... And they are based in Portugal too! I wanted to know everything about them and couldn't wait to receive the products. When I read about their story, I fell in love all over again.
They both studied architecture and interior design and wanted to start their own brand very quickly. But not just a brand, they had the ambition to create something unique, something different and non-conventional. Living in the centre of the country, near the biggest industrial area, they saw the opportunity to collect a lot of waste materials. They gather all these waste fabrics and recycle them into a new design. It's a new manner of designing pieces and to bring them on the market. It's not at all like second-hand because you actually buy a new piece of design. It's still very new but people become more and more interested in this type of brands because the topic of waste is more actual. Customers do want to know more often where pieces were made, how they were made and what they were made of.
NIETA ATELIER calls their method "upcycling" as they combine their designs following the culture of Minho region, a former province in Portugal. They recreate techniques of weaving and work with many artisans who still use manual needles.
The brand is now one year old and already represented by many shops in Portugal and owning a showroom where people can actually feel the products. I believe that they can grow very fast all over the world as this is just the beginning of a new way of designing and creating.
Of course I've send them a big "YESS!" as an answer and they asked me to choose a few products to work with. Between their products, my eye felt immediately on the bright colors and unique knitwear and patterns. They love to play with different textures as onlay and that's what I like the most about their designs. It's recognizable but with a playful touch - just like me. As a stylist, I think you have a good product when it matches different types of interior. From this year on, we dare to combine all these different styles together to one. We call this Eclectic interior. And the designs of Niet Atelier are perfect for this type, it's never out of style.
When I received the designs, I had the idea to work with a towel ladder to present them. They are so fragile so I wanted to present them like little pieces of art. I've found this black lacquered towel ladder from KOFFIE&STAAL and a pillar to introduce into the photoshoot. I also worked with natural materials to remark the way they use recycled textiles and their eco-system.
Their designs inspired me to redecorate our bedroom. This is the one room left in the apartment that never felt right, there was no cohesion. Everything was just put together and it bothered me so much. The room where we need to relax and not worry, was the space where we worried the most. I wanted it to be warm and peaceful, and I wanted to work with the sandy colors and ethnic details. I combined it with wooden furniture and a reed rug. The whole space gives a peaceful atmosphere now by using natural materials as wood, reed and plants. The designs of Nieta Atelier added a huge value to this.
I kept this one piece of pampas grass from a bouquet for a while now, and always wanted to do something else with it than just leaving it in a vase. The theme of my new bedroom brought me to this idea of making a wreath with it. I dried some leaves in my atelier a while ago and used them to fill up the wreath. Dried flowers and leaves are perfect for any decoration! I did put some in vases and lab tubes as well to match with my ethnical details and natural materials in the room.
NAZ FASHION www.naz.pt
NIETA ATELIER www.nieta-atelier.com