Working with clients and learn about their products is so enriching. Getting in to their vision and fulfill their wishes is the best feeling as a freelancer. Teaming up with talented and inspiring people is a blessing.
This year, I’ve got the oppurtunity to work for Ashtari Carpets. Persian rugs and cushions, authentic prints, modern carpets designed by Belgian designers, beautiful colors… all made by true artisans in Nepal. Reza Ashtari and Wendy Guns proudly present their collection in a store in the middle of Antwerp. (www.ashtaricarpets.com)
I’ve met these two when I lent some carpets for a photoshoot in 2015. When I entered their store, they overwhelmed me with warmth and passion about their business. I just knew I wanted to work with them again. That’s why we decided to do a photoshoot for several of their rugs in an interior setting. Each meeting they opened their minds and tried to think with me in function of the photoshoot. Because of their trust, I felt so secure by showing them my approach for this photoshoot.
I've gathered most of my inspiration from one particular catalogue: "No one lives like you" by the Scandinavian brand Bolia. (www.bolia.com) I've discovered their first collection on my interior tour in Berlin. New habit of mine: finding the best interior stores on my citytrips or vacations. Bolia is my absolute favor so far. They are inventive, I love their photoshoots and how they think things through about branding and presenting their concept. Would love to work for them someday.
The collaboration with Ashtari Carpets was my kind of "Bolia-photoshoot". I really tried to get in the belief of the company and to be unique. Ofcourse, I couldn’t do this by myself. I needed a photographer.
Wait for it. I got two: Evenbeeld! (www.instagram.com/evenbeeld.be)
Evenbeeld is a photography duo, founded by Shortwood (Philippe Corthout) and Kidho (Kimberley D’Hollander) and based in Antwerp. Their love for capturing interior, architecture, details and colors is immense. As an individu, they have a very different style. Kimberley is more focused on details, colors, prints and flat lays. "This is my thing.", she said when all the colors came together on set. My heart skipped a beat. That's just why you're doing it for. Philippe sees the bigger picture. He documents more the overviews and adds subtle details to it. He has this calmness over himself and this is represent in his pictures. Less is more. You see, as a duo they make it blend. Their knowledge and creativity was just perfect for this shoot.