A new habit of mine is to ask design brands about their upcoming catalogues. My boyfriend came with this as a present for my 24th birthday. More than 20 catalogues of furniture brands(!) – mostly Scandinavian. I’ve e-mailed all the brands last week and after a few days some were already in my mailbox. For once, I was all excited in the morning! It’s always nice to know what’s going to be new in the collections. But the main reason why I ask for the brochures, is because I love to stare at the pictures and get inspired. While looking in the catalogues, my eye fell on this new chair from Design House Stockholm - designed by Lisa Hilland. She designed this chair by combining both of her interests – fashion and design.
From the very first moment while reading the article, I felt connected with her. Besides my freelance work, I work for 3 days a week in a concept store called F.R.E.D. I always knew that I had a thing for fashion, but working in this store made my love grow. Getting to know brands, learning about fabrics and craftmanship, working in an aesthetic environment with inspiring people has definitely developed me as a person and as a stylist.
Design House Stockholm see themselves as a ‘publisher of design’. They do not select designers to make a product, they invite them to listen to their ideas. When they have interest in the product – which needs to has personality and character – they produce it. They see Scandinavian design as a philosophic and aesthetic perspective, not as a geographicaly one. That’s why they work with both established and unknown designers from all over the world. “Our focus is on developing great products rather than name-dropping.” I like that!
Lisa Hilland already designed a candle holder for Design House ten years ago. She explains why it took them so long to design a new piece. “The fundamental idea was in place but convincing Design House Stockholm that the chair would suit their range took a while.” “A well designed item of furniture takes time to mature. It has to suit the company’s idiom, it has to function in many different countries and it has to be technically feasible from a production point of view.”
And with the chair you can dress up your place.
That’s why design and fashion couldn’t be closer together nowadays. A lot of fashion stores are already combining their collections with design or furniture in their shops. They sell furniture or have it as a piece to create an image in their environment. The look of the store became more important than ever. Fashion designers find a lot of inspiration in architecture and furniture about shapes, fabrics, atmosphere… Look at our very own Belgian designer Dries Van Noten and his country house. This neoclassical mansion is the inspiration for his collections. The garden full of flowers and plants keeps his mind in balance. “You learn stuff from your garden, about who you are.”, he says. Whatever you do in life. I believe that it has to come from your interests at heart. Never search too far or let yourself be told how it supposed to be done. Search it in your past, surroundings or at home – like most great designers do. Believe in the capacity that you have. It is there for a very good reason.
Read the full article about Lisa Hilland on: http://designhousestockholm.com/collections/furniture/torso-chair/